Google Cultural Institute’s Masthead Design
Client Overview
Google Cultural Institute's
The Google Cultural Institute is an initiative by Google aimed at preserving and promoting the world’s art, culture, and historical treasures online. Through partnerships with museums, cultural organizations, and archives worldwide, the institute provides free access to high-resolution images, virtual exhibitions, and immersive storytelling experiences that make culture more accessible to everyone, everywhere.
Project Scope
Concept Development
Visual Design
Motion Animation (built for YouTube Masthead specifications)
Client Goal & Challenge
The existing masthead lacked visual impact and alignment with Google Cultural Institute’s brand identity, diminishing user engagement and brand presence on the platform. The design was outdated, cluttered, and failed to capture the essence of cultural diversity and richness the institute represents.
Tailored Approach
Through a focused design strategy, the masthead was transformed into a visually striking, brand-consistent feature that highlights cultural stories with clarity and elegance. Using modern design principles, responsive layouts, and engaging visuals, the revamped masthead significantly enhanced user attention and strengthened the institute’s digital storytelling impact.
Inner Pages Showcase
Results That Matter
4M+ Impressions
2.3x Engagement Boost
70% Longer View Time
Process Overview
Step 1
Discovery
Researched the cultural theme and brand identity to ensure alignment with the Google Cultural Institute's vision. Gathered visual references and conceptualized the animation direction to create a captivating masthead experience.
Step 2
Design
Crafted a clean, culturally resonant design featuring iconic imagery of the Egyptian pyramids. Focused on visual storytelling while maintaining brand cohesion.
Step 3
Development
Brought the design to life with smooth, non-intrusive animation tailored for the YouTube Masthead format. Ensured the motion added engagement without distraction.
Step 4
Test & Launch
Optimized the animation for all major browsers and devices, maintaining crisp visual quality and performance. Final delivery was compatible with YouTube advertising standards.