Women Magazine Digital Transformation
Client Overview
Rochester Women Magazine
Rochester Women Magazine is a print and digital publication empowering women by offering tools, resources, and an authentic, supportive, and inclusive community. The magazine covers various topics such as business, education, health, wellness, community, fashion, beauty, food, drink, and home and garden. It aims to improve and evolve its magazine, website, social media, and events to have a positive impact on the residents of Southeast Minnesota.
Project Scope
Improve user experience and navigation
Enhance content delivery and engagement
Create a responsive and modern website design
Client Goal & Challenge
The client’s digital magazine struggled with low website traffic, poor engagement, and an outdated online presence that didn’t reflect the vibrant community it served. Ineffective content organization and weak social media integration caused stagnation in readership growth and subscription rates.
Tailored Approach
Ahmed Shaban modernized the magazine’s WordPress site with a dynamic design focused on intuitive navigation and multimedia content. Enhanced social media integration and optimized SEO increased website traffic by 20%, boosted email subscribers by 15%, and fostered strong community engagement, revitalizing the magazine’s digital footprint.
Inner Pages Showcase
Results That Matter
Increased website traffic by 30%
Improved user engagement with average session duration increasing by 25%
Enhanced mobile responsiveness leading to a 20% increase in mobile users
Process Overview
Step 1
Discovery
Conducted client interviews and analyzed existing content to understand the need for a modern, user-friendly platform that aligns with the magazine's mission of empowering women.
Step 2
Design
Created wireframes and mockups focusing on a clean, modern aesthetic with easy navigation and a responsive design to cater to various devices.
Step 3
Development
Implemented the design using WordPress, incorporating plugins for SEO, social sharing, and newsletter integration to enhance functionality and user engagement.
Step 4
Test & Launch
Performed thorough testing across multiple devices and browsers to ensure compatibility and a seamless user experience before launch.