Rochester Women Magazine

Women Magazine Digital Transformation

Create a responsive and modern website design,Improve user experience and navigation,Enhance content delivery and engagement

Client Overview

Rochester Women Magazine is a print and digital publication empowering women by offering tools, resources, and an authentic, supportive, and inclusive community. The magazine covers various topics such as business, education, health, wellness, community, fashion, beauty, food, drink, and home and garden. It aims to improve and evolve its magazine, website, social media, and events to have a positive impact on the residents of Southeast Minnesota.

Project Scope

Improve user experience and navigation

Enhance content delivery and engagement

Create a responsive and modern website design

Inner Pages Showcase

Results That Matter

Increased website traffic by 30%

Improved user engagement with average session duration increasing by 25%

Enhanced mobile responsiveness leading to a 20% increase in mobile users

Process Overview

Step 1

Discovery

Conducted client interviews and analyzed existing content to understand the need for a modern, user-friendly platform that aligns with the magazine's mission of empowering women.

Step 2

Design

Created wireframes and mockups focusing on a clean, modern aesthetic with easy navigation and a responsive design to cater to various devices.

Step 3

Development

Implemented the design using WordPress, incorporating plugins for SEO, social sharing, and newsletter integration to enhance functionality and user engagement.

StepsAsset 3

Step 4

Test & Launch

Performed thorough testing across multiple devices and browsers to ensure compatibility and a seamless user experience before launch.

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