Google Cultural Institute's Masthead Design

Google Cultural Institute's

Google Cultural Institute’s Masthead Design

Showcase historical Egyptian Pyramid imagery effectively.,Enhance user engagement through dynamic design.,Ensure mobile responsiveness and cross-browser compatibility.

Client Overview

The Google Cultural Institute is an initiative by Google aimed at preserving and promoting the world’s art, culture, and historical treasures online. Through partnerships with museums, cultural organizations, and archives worldwide, the institute provides free access to high-resolution images, virtual exhibitions, and immersive storytelling experiences that make culture more accessible to everyone, everywhere.

Project Scope

Concept Development

Visual Design

Motion Animation (built for YouTube Masthead specifications)

Inner Pages Showcase

Results That Matter

4M+ Impressions

2.3x Engagement Boost

70% Longer View Time

Process Overview

Step 1

Discovery

Researched the cultural theme and brand identity to ensure alignment with the Google Cultural Institute's vision. Gathered visual references and conceptualized the animation direction to create a captivating masthead experience.

Step 2

Design

Crafted a clean, culturally resonant design featuring iconic imagery of the Egyptian pyramids. Focused on visual storytelling while maintaining brand cohesion.

Step 3

Development

Brought the design to life with smooth, non-intrusive animation tailored for the YouTube Masthead format. Ensured the motion added engagement without distraction.

Step 4

Test & Launch

Optimized the animation for all major browsers and devices, maintaining crisp visual quality and performance. Final delivery was compatible with YouTube advertising standards.