Google Cultural Institute's
Google Cultural Institute’s Masthead Design

Client Overview
Project Scope
Concept Development
Visual Design
Motion Animation (built for YouTube Masthead specifications)
Inner Pages Showcase



Results That Matter
4M+ Impressions
2.3x Engagement Boost
70% Longer View Time
Process Overview
Step 1
Discovery
Researched the cultural theme and brand identity to ensure alignment with the Google Cultural Institute's vision. Gathered visual references and conceptualized the animation direction to create a captivating masthead experience.
Step 2
Design
Crafted a clean, culturally resonant design featuring iconic imagery of the Egyptian pyramids. Focused on visual storytelling while maintaining brand cohesion.
Step 3
Development
Brought the design to life with smooth, non-intrusive animation tailored for the YouTube Masthead format. Ensured the motion added engagement without distraction.
Step 4
Test & Launch
Optimized the animation for all major browsers and devices, maintaining crisp visual quality and performance. Final delivery was compatible with YouTube advertising standards.