Work Archive
wordpress
IBAG — Fintech Portal for Egypt’s Oldest Western Union Agent
“I rebuilt IBAG's financial portal with geospatial branch mapping and trust-first UX that bridges the digital-to-physical customer journey.”
Role
Fintech Case Study
Stack
WordPress, Elementor Pro, API Integration, Custom Code, Performance Optimization, Google Analytics
Completion
2023
Key Performance
100+/mo
Branch Locator Usage
The Narrative
IBAG had been Egypt's premier Western Union agent for decades — but their website looked like it was built by an intern. In fintech, where trust is everything, the outdated design and missing branch locator were actively driving customers to competitor agents.
Technical Ecosystem
WordPressElementor ProAPI IntegrationCustom CodePerformance OptimizationGoogle Analytics
01
The Problem
A 30-Year Financial Brand With a Website That Eroded Trust
Key Pain Points
- Outdated UI actively killing the brand's 30-year legacy of financial trust.
- No geospatial branch mapping, sending ready-to-transfer leads to competitors.
- Bloated mobile load times causing massive drop-offs before the map could render.
02
The Solution
From Trust-Killer to Branch-Filler
01
The Trust-First UI Overhaul
Scrapped the amateur brochure design,Mapped a high-end fintech flow
Restored Brand Authority
02
The Branch-Filler Engine
Integrated geospatial API mapping,Real-time nearest branch routing
100+ Monthly Drives
03
Performance Engineering
Stripped bloated scripts,Optimized for Egyptian 3G networks
Zero Friction Workflow
03
Visual Proof
الصفحة الرئيسية
01
الصفحة الرئيسية
خريطة الفروع
02
خريطة الفروع
Client Testimonial
“Customers now find our branches through the website. The locator tool alone has increased foot traffic at our city-center branches. Ahmed understood that our website needs to drive offline visits.”
IBAG Management
Egypt's Oldest Western Union Agent